Some of our pages utilise small files called “cookies” and other tracking technologies. A cookie is a small text file saved onto your device that is used to track site activity, purchase history and retain site settings.
You can block cookies and delete existing ones by changing the settings in your browser. Please visit the help section of your browser to learn how to do this. Please note, that if you do this some elements of the website may not work correctly.
7.1. Google Analytics
We use Google Analytics which makes use of cookies to define user sessions, page visits and products purchased. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports by Google Analytics to better understand website traffic and webpage usage.
7.2. Remarketing
We use Google Analytics remarketing code to log when users visit specific pages or take specific actions on our website, this allows us to provide relevant advertising through Google and third-party services to display tailored adverts on pages across the internet.
You can opt out of personalised remarketing if you wish by visiting Google’s website and updating your settings or alternatively visiting the Network Advertising Initiative’s opt-out page.
7.3. Facebook & Twitter Pixels
We use both Facebook and Twitter pixels on our site which allow us track the pages visited and items purchased by users which may be used to create personalised Facebook and Twitter remarketing ads.
The pixels also allow us to carryout conversion tracking by reporting on the actions people take after visiting our website through an ad. This helps us measure the effectiveness and improve the relevancy of our advertisements.
No personal information is contained or collected as a result of using these pixels.
7.4. Affiliates
We work with a number of specially selected affiliates who create and share content around our brand and are each provided with a unique affiliate link. When accessing betteryou.com through this link, we will store information about orders you have placed. The cookie will be stored on your device for 30 days, any purchases made during this period will be tracked. No identifiable information is shared.
7.5. Hotjar
We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website).
Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy.
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.